Posted on

Fashionista who set up her own bikini

THERE’s a big difference between Freshwater woman Ruth Hurley’s swimwear and dozens of other
Aussie brands.

It’s not expensive.

With tops costing from $49 and bottoms $30 — and less in the sale, Hurley, 34, said she was
conscious she wanted to make RH Swimwear affordable.

The Freshwater woman said her British background — she moved to Australia from Hampshire nearly
ten years ago — make her more price conscious.

Britain’s big range of High Street stores generally make fashion much more affordable than
Australia.

“I think it really is one of the only bikini labels out there that’s selling a bikini under $100
that has that unique aesthetic,” she said,

“There are labels popping up even week but most of them are really expensive.

“Coming from England you can get a lot more high street things,”

The former marketing woman decided to launch her own brand while travelling in Latin America after
taking a gap year.

Four years later top bikini blogger Tash Oakley has helped boost sales by wearing her creations on
Instagram. She has 1.9m followers.

Every time she posts a picture RH Swimwear’s sales surge.

Hurley, who started the company with her savings, plus help from her uncle, juggles life as mum to
11 month-old daughter, Amelie with running her company, which she stared four years ago.

Now she has big online retailer, The Iconic on board.

But she admits it’s not always easy being a new mum.

“I just work even opportunity I can,” she said. “Luckily babies sleep quite a lot, I just try
and make it work.”

While she studied fashion, she said she taught herself most of the skills needed to launch the
company,

Posted on

Lady Gaga strips down to thong bikini

Sending fans wild with the saucy shot, which she shared on Instagram, the 31-year-old singer wrote: “Call me Princess Peach JoanneWorldTourMiami.”

True to form, Gaga ensured the rest of swimwear style was dripping with glamour, pairing her glitzy bikini with a black kaftan encrusted with gold sequins and white stilettos.

She captioned another pic: “From the woods for Thanksgiving to the beach for Tour in Miami! #beyourself #ladygaga #beachwear #JoanneWorldTourMiami Bienvenidos a Miami!”

More snaps posted to her 26million followers included one of her reclining seductively on a sun lounger and a close-up selfie of her cleavage in the chain-link bikini top.

Gaga – real name Stefani Germanotta – has stopped off in the sun-soaked city as part of her Joanne World Tour, though she seems to be having no problem mixing business with pleasure.

The Bad Romance hitmaker is no stranger to dressing somewhat impractically in the great outdoors.

In June, she was snapped enjoying a hike wearing ruffled top and maxi skirt and sky-high stiltettos.

Posted on

Tash Oakley and Devin Brugman share their top tips for picking flattering swimwear this summer

Summer in Australia is the season of sweltering hot days and afternoon ocean dips so many of us spend our lives in our swimwear. But how can we choose the best style for our shape?

Apparently there is a science to selecting the right swimsuit for each body type and bikini entrepreneurs Tash Oakley, 26, and Devin Brugman, 26, of Monday Swimwear have mastered the art.

The Australian swimwear designers spoke to HuffPost Australia about their tips for finding a flattering piece to suit every shape from petite to voluptuous.

According to the girls, the most flattering bikini in style this season is the ‘classic tie side triangle bikini’ which is universally loved because of its ability to adjust to any body type.

A big problem many women face is finding a set which can cater to both bigger breasts and a smaller derriere, and Devin and Tash both advise wide straps for the bustier customers.

‘We recommend a wider-strapped halter neck top that won’t dig, an underwire top for a comfortable and flattering fit, or a fully adjustable classic triangle top,’ they told the publication.

For those concerned with showing off their midriff or when the extra winter padding is yet to be shed, the girls suggest a one piece with a structured V-neckline and a high-cut leg.

‘A V-neck and slightly higher cut leg help to add length to the torso and the legs, sweetening all of your mid-section woes. High-waisted bottoms with medium coverage and shaping side panels to sculpt your silhouette and cinch in the waist work really well,’ Devin and Tash said.